Project Overview
Carmyn is a mobile gasoline refueling service designed to eliminate the hassle of visiting gas stations by bringing fuel to grocery store parking lots or even directly to customers’ homes. As the Senior UX/UI Designer, my role was to create an intuitive and engaging user experience for a diverse audience while ensuring accessibility, safety, and environmental consciousness.
Objectives
• Simplify the refueling process for busy individuals.
• Enhance the user experience with a focus on time savings and convenience.
• Communicate environmental benefits effectively.
• Build trust through clear safety measures and certifications.
Challenges
• Designing a seamless experience for users unfamiliar with mobile refueling.
• Ensuring clear communication of service benefits.
• Highlighting Carmyn’s commitment to safety and environmental sustainability.
Research
Methodologies with Insights
User Interviews
• 80% of users cited convenience as the primary reason they would use a mobile refueling service.
• 70% of users expressed concerns about safety and reliability, wanting detailed information about the fuel source and certifications.
• Many users mentioned a desire for additional services, such as tire pressure checks or car washes, integrated into the offering.
Competitive Analysis
• Competitors lacked a seamless step-by-step process, creating confusion about how their services worked.
• Few competitors effectively highlighted environmental benefits, leaving a gap for CarmynZERO to stand out.
• High service fees among competitors provided an opportunity for Carmyn to position itself as an affordable alternative.
Persona Development
• Persona 1: Busy Parent - A working parent who values time-saving solutions during grocery runs.
• Persona 2: Eco-Conscious Millennial - A young professional willing to invest in services that reduce their carbon footprint.
• Persona 3: Safety-Seeking Senior - An elderly customer avoiding public spaces due to health concerns.
Design Process
Information Architecture
Low-Fidelity wireframes
Style Guide
Visual Design
Outcomes
Reflections
• User Engagement: Increased sign-up conversions by 35% during beta testing.
• Positive Feedback: 90% of users reported satisfaction with the service’s clarity and ease of use.
• Environmental Impact: CarmynZERO gained traction, with over 70% of users opting for carbon offset.
This project emphasized the importance of balancing user convenience with environmental and safety considerations. By focusing on user needs and leveraging iterative design, I contributed to creating a product that is both practical and socially responsible.
Thank you for your time!
Feel free to provide your valuable suggestions and comments at
joyatjoseph619@gmail.com
joyatjoseph619@gmail.com
